Quick Answer
Start with Moz Pro if
Start with Moz Pro if its strongest fit is your current bottleneck: accessible seo workflow for smaller teams for small seo teams.
Start with Serpstat if
Start with Serpstat if its strongest fit is your current bottleneck: broad seo feature coverage for seo teams wanting a broad suite.
Pricing
Moz Pro
Plans from $49/mo.
Starter
$49
/mo
Standard
$99
/mo
Medium
$179
/mo
Large
$299
/mo
Annual billing is commonly discounted. Verify Moz's current plan table for exact campaign, crawl, and keyword limits.
Serpstat
$1 trial; paid plans from $69/mo.
Individual
$69
/mo
Annual equivalent: $59/mo. Includes 1 user and 100 projects.
Team
$149
/mo
Annual equivalent: $119/mo. Includes 3 users and 500 projects.
Agency
$499
/mo
Annual equivalent: $479/mo. Includes 30 users and 5,000 projects.
Serpstat bundles keyword research, rank tracking, audits, backlinks, and AI credits. Annual billing reduces the effective monthly price.
Fit
Moz Pro is best for
- Small SEO teams
- Marketers learning structured SEO workflows
- Sites that need rank tracking and crawl diagnostics
Serpstat is best for
- SEO teams wanting a broad suite
- Agencies managing research and tracking
- Marketers comparing competitors
Decision shortcut
If the buyer wants small seo teams, start with Moz Pro. If the buyer wants seo teams wanting a broad suite, start with Serpstat.
Strengths And Limits
Moz Pro
Strengths
- Accessible SEO workflow for smaller teams
- Recognized link and domain metrics
- Useful keyword and site-audit features
Limits
- Moz Pro should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that research still has to become pages that buyers, search engines, and AI answers can use.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
Serpstat
Strengths
- Broad SEO feature coverage
- Keyword and competitor research
- Rank tracking and site audits
Limits
- Serpstat should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that research still has to become pages that buyers, search engines, and AI answers can use.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
Add AI search tracking to your SEO stack
Moz Pro and Serpstat help with traditional SEO work like keywords, rankings, audits, and links. BeVisible adds the missing AI search layer across ChatGPT, Gemini, Perplexity, Google AI Mode, and AI Overviews.
FAQ
How should teams choose between Moz Pro and Serpstat?
Use Moz Pro when your work matches small seo teams. Use Serpstat when you need seo teams wanting a broad suite. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Moz Pro or Serpstat?
Moz Pro pricing snapshot: Plans from $49/mo. Serpstat pricing snapshot: $1 trial; paid plans from $69/mo. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Moz Pro and Serpstat?
Use Moz Pro or Serpstat for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.