Quick Answer
Choose Moz Pro if
Choose Moz Pro if you care most about accessible seo workflow for smaller teams and small seo teams.
Choose Serpstat if
Choose Serpstat if you care most about broad seo feature coverage and seo teams wanting a broad suite.
Pricing
Moz Pro
Plans from $49/mo.
Starter
$49
/mo
Standard
$99
/mo
Medium
$179
/mo
Large
$299
/mo
Annual billing is commonly discounted. Verify Moz's current plan table for exact campaign, crawl, and keyword limits.
Serpstat
$1 trial; paid plans from $69/mo.
Individual
$69
/mo
Annual equivalent: $59/mo. Includes 1 user and 100 projects.
Team
$149
/mo
Annual equivalent: $119/mo. Includes 3 users and 500 projects.
Agency
$499
/mo
Annual equivalent: $479/mo. Includes 30 users and 5,000 projects.
Serpstat bundles keyword research, rank tracking, audits, backlinks, and AI credits. Annual billing reduces the effective monthly price.
Best Fit
Moz Pro is best for
- Small SEO teams
- Marketers learning structured SEO workflows
- Sites that need rank tracking and crawl diagnostics
Serpstat is best for
- SEO teams wanting a broad suite
- Agencies managing research and tracking
- Marketers comparing competitors
Decision shortcut
If the buyer wants small seo teams, start with Moz Pro. If the buyer wants seo teams wanting a broad suite, start with Serpstat.
Strengths And Limits
Moz Pro
Strengths
- Accessible SEO workflow for smaller teams
- Recognized link and domain metrics
- Useful keyword and site-audit features
Limits
- Less focused on AI-search execution
- Content production happens outside the platform
- Advanced teams may need deeper specialist tools
Serpstat
Strengths
- Broad SEO feature coverage
- Keyword and competitor research
- Rank tracking and site audits
Limits
- Not focused on article generation
- Plan limits can affect heavy users
- Requires SEO workflow ownership
Where BeVisible Fits
Moz Pro and Serpstat can both support the software workflow around seo suites. BeVisible is the layer for turning that strategy, research, or workflow into published search-ready pages with metadata, structure, and AI-answer visibility in mind.
FAQ
Is Moz Pro better than Serpstat?
Moz Pro is better when your use case matches small seo teams. Serpstat is better when you need seo teams wanting a broad suite. The right choice depends on workflow fit more than category alone.
Which is cheaper, Moz Pro or Serpstat?
Moz Pro pricing snapshot: Plans from $49/mo. Serpstat pricing snapshot: $1 trial; paid plans from $69/mo. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Moz Pro and Serpstat?
BeVisible fits when the bottleneck is turning research, briefs, or workflow plans into finished search-ready pages. Moz Pro and Serpstat can support the surrounding workflow, but BeVisible is focused on the execution layer.