Quick Answer
Start with Moz Pro if
Start with Moz Pro if its strongest fit is your current bottleneck: accessible seo workflow for smaller teams for small seo teams.
Start with SpyFu if
Start with SpyFu if its strongest fit is your current bottleneck: competitor keyword research for marketers doing competitor research.
Pricing
Moz Pro
Plans from $49/mo.
Starter
$49
/mo
Standard
$99
/mo
Medium
$179
/mo
Large
$299
/mo
Annual billing is commonly discounted. Verify Moz's current plan table for exact campaign, crawl, and keyword limits.
SpyFu
Plans from $39/mo.
Basic
$39
/mo
Annual equivalent: $33/mo. Includes 1 user.
Professional + AI
$79
/mo
Annual equivalent: $58/mo. Adds AI article credits.
Team / Agency
$299
/mo
Annual equivalent: $199/mo. Includes 5 users.
SpyFu annual billing lowers the effective monthly price. The higher tiers add tracked keywords, exports, API rows, users, and AI article credits.
Fit
Moz Pro is best for
- Small SEO teams
- Marketers learning structured SEO workflows
- Sites that need rank tracking and crawl diagnostics
SpyFu is best for
- Marketers doing competitor research
- Agencies planning SEO and PPC campaigns
- Teams looking for keyword gaps
Decision shortcut
If the buyer wants small seo teams, start with Moz Pro. If the buyer wants marketers doing competitor research, start with SpyFu.
Strengths And Limits
Moz Pro
Strengths
- Accessible SEO workflow for smaller teams
- Recognized link and domain metrics
- Useful keyword and site-audit features
Limits
- Moz Pro should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that research still has to become pages that buyers, search engines, and AI answers can use.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
SpyFu
Strengths
- Competitor keyword research
- SEO and PPC overlap
- Useful historical domain data
Limits
- SpyFu should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that research still has to become pages that buyers, search engines, and AI answers can use.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
Add AI search tracking to your SEO stack
Moz Pro and SpyFu help with traditional SEO work like keywords, rankings, audits, and links. BeVisible adds the missing AI search layer across ChatGPT, Gemini, Perplexity, Google AI Mode, and AI Overviews.
FAQ
How should teams choose between Moz Pro and SpyFu?
Use Moz Pro when your work matches small seo teams. Use SpyFu when you need marketers doing competitor research. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Moz Pro or SpyFu?
Moz Pro pricing snapshot: Plans from $49/mo. SpyFu pricing snapshot: Plans from $39/mo. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Moz Pro and SpyFu?
Use Moz Pro or SpyFu for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.