Quick Answer
Start with Sanity if
Start with Sanity if its strongest fit is your current bottleneck: flexible structured content model for product teams with developers.
Start with Directus if
Start with Directus if its strongest fit is your current bottleneck: database-first headless cms for developer-led teams.
Pricing
Sanity
Free plan; Growth $15/seat/mo; Enterprise custom.
Free
$0
Up to 20 seats and 2 public datasets.
Growth
$15
/seat/mo
Private datasets, comments, tasks, scheduled drafts, and AI Assist.
Enterprise
Custom
SSO, SLAs, onboarding, custom seats, and custom quotas.
Sanity add-ons and quotas can change total cost beyond the base seat price.
Directus
Free self-hosted; cloud plans from $15/mo.
Self-hosted
$0
Cloud Starter
$15
/mo
Cloud Professional
$99
/mo
Enterprise
Custom
Directus Cloud pricing depends on project resources, users, and hosting tier.
Fit
Sanity is best for
- Product teams with developers
- Sites needing custom content models
- Companies building composable stacks
Directus is best for
- Developer-led teams
- Projects with existing databases
- Companies needing custom content APIs
Decision shortcut
If the buyer wants product teams with developers, start with Sanity. If the buyer wants developer-led teams, start with Directus.
Strengths And Limits
Sanity
Strengths
- Flexible structured content model
- Developer-friendly APIs
- Custom editorial workflows
Limits
- Sanity should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that the workflow still needs visibility evidence and finished content to move through it.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
Directus
Strengths
- Database-first headless CMS
- Flexible APIs and admin app
- Good for custom content systems
Limits
- Directus should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that the workflow still needs visibility evidence and finished content to move through it.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
See whether your content changes AI answers
Sanity and Directus help teams manage or publish content. BeVisible shows whether that work changes how your brand appears in AI answers, which sources get cited, and where competitors still win.
FAQ
How should teams choose between Sanity and Directus?
Use Sanity when your work matches product teams with developers. Use Directus when you need developer-led teams. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Sanity or Directus?
Sanity pricing snapshot: Free plan; Growth $15/seat/mo; Enterprise custom. Directus pricing snapshot: Free self-hosted; cloud plans from $15/mo. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Sanity and Directus?
Use Sanity or Directus for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.