Quick Answer
Start with Sanity if
Start with Sanity if its strongest fit is your current bottleneck: flexible structured content model for product teams with developers.
Start with Hygraph if
Start with Hygraph if its strongest fit is your current bottleneck: graphql-native cms for developer-supported content teams.
Pricing
Sanity
Free plan; Growth $15/seat/mo; Enterprise custom.
Free
$0
Up to 20 seats and 2 public datasets.
Growth
$15
/seat/mo
Private datasets, comments, tasks, scheduled drafts, and AI Assist.
Enterprise
Custom
SSO, SLAs, onboarding, custom seats, and custom quotas.
Sanity add-ons and quotas can change total cost beyond the base seat price.
Hygraph
Free plan; Growth from $199/mo; Enterprise custom.
Developer
$0
Growth
From $199
/mo
Enterprise
Custom
Hygraph pricing depends on projects, locales, users, and enterprise content federation needs.
Fit
Sanity is best for
- Product teams with developers
- Sites needing custom content models
- Companies building composable stacks
Hygraph is best for
- Developer-supported content teams
- Composable websites
- Teams needing GraphQL content APIs
Decision shortcut
If the buyer wants product teams with developers, start with Sanity. If the buyer wants developer-supported content teams, start with Hygraph.
Strengths And Limits
Sanity
Strengths
- Flexible structured content model
- Developer-friendly APIs
- Custom editorial workflows
Limits
- Sanity should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that the workflow still needs visibility evidence and finished content to move through it.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
Hygraph
Strengths
- GraphQL-native CMS
- Structured content modeling
- Good composable architecture support
Limits
- Hygraph should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that the workflow still needs visibility evidence and finished content to move through it.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
See whether your content changes AI answers
Sanity and Hygraph help teams manage or publish content. BeVisible shows whether that work changes how your brand appears in AI answers, which sources get cited, and where competitors still win.
FAQ
How should teams choose between Sanity and Hygraph?
Use Sanity when your work matches product teams with developers. Use Hygraph when you need developer-supported content teams. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Sanity or Hygraph?
Sanity pricing snapshot: Free plan; Growth $15/seat/mo; Enterprise custom. Hygraph pricing snapshot: Free plan; Growth from $199/mo; Enterprise custom. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Sanity and Hygraph?
Use Sanity or Hygraph for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.