Quick Answer
Start with Sanity if
Start with Sanity if its strongest fit is your current bottleneck: flexible structured content model for product teams with developers.
Start with Strapi if
Start with Strapi if its strongest fit is your current bottleneck: open-source cms option for developer-led teams.
Pricing
Sanity
Free plan; Growth $15/seat/mo; Enterprise custom.
Free
$0
Up to 20 seats and 2 public datasets.
Growth
$15
/seat/mo
Private datasets, comments, tasks, scheduled drafts, and AI Assist.
Enterprise
Custom
SSO, SLAs, onboarding, custom seats, and custom quotas.
Sanity add-ons and quotas can change total cost beyond the base seat price.
Strapi
Open source is free; cloud paid plans from about $18/mo.
Open Source
$0
Self-hosted community CMS.
Cloud Free
$0
Small hosted project limits.
Cloud Essential
$18
/project/mo
Cloud Pro
$90
/project/mo
Higher API, storage, and bandwidth limits.
Strapi separates open-source/self-hosted usage from Strapi Cloud hosting and some paid CMS features.
Fit
Sanity is best for
- Product teams with developers
- Sites needing custom content models
- Companies building composable stacks
Strapi is best for
- Developer-led teams
- Companies needing custom APIs
- Teams choosing open-source CMS infrastructure
Decision shortcut
If the buyer wants product teams with developers, start with Sanity. If the buyer wants developer-led teams, start with Strapi.
Strengths And Limits
Sanity
Strengths
- Flexible structured content model
- Developer-friendly APIs
- Custom editorial workflows
Limits
- Sanity should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that the workflow still needs visibility evidence and finished content to move through it.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
Strapi
Strengths
- Open-source CMS option
- Flexible API-first content models
- Good for custom product and marketing stacks
Limits
- Strapi should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that the workflow still needs visibility evidence and finished content to move through it.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
See whether your content changes AI answers
Sanity and Strapi help teams manage or publish content. BeVisible shows whether that work changes how your brand appears in AI answers, which sources get cited, and where competitors still win.
FAQ
How should teams choose between Sanity and Strapi?
Use Sanity when your work matches product teams with developers. Use Strapi when you need developer-led teams. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Sanity or Strapi?
Sanity pricing snapshot: Free plan; Growth $15/seat/mo; Enterprise custom. Strapi pricing snapshot: Open source is free; cloud paid plans from about $18/mo. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Sanity and Strapi?
Use Sanity or Strapi for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.