Quick Answer
Start with WordPress.com if
Start with WordPress.com if its strongest fit is your current bottleneck: familiar cms publishing workflow for blogs and content-heavy sites.
Start with Ghost if
Start with Ghost if its strongest fit is your current bottleneck: clean editorial publishing workflow for independent publishers.
Pricing
WordPress.com
Free plan; paid plans from $4/mo yearly.
Free
$0
Personal
$4
/mo
Billed yearly; custom domain for one year.
Premium
$8
/mo
Billed yearly; premium themes and analytics.
Business
$25
/mo
Billed yearly; plugins and developer tools.
WordPress.com pricing can vary by region and billing term; Business is the first plan with plugin access.
Ghost
Ghost(Pro) starts at $18/mo yearly for 1,000 members.
Starter
$18
/mo
Billed yearly; 1 staff user and 1,000 members.
Publisher
$29
/mo
Billed yearly; 3 staff users and paid subscriptions.
Business
$199
/mo
Billed yearly; 15 staff users and priority support.
Custom
Custom
Unlimited staff, advanced configs, SLA, and dedicated IP.
Ghost pricing scales with audience size, so confirm member count before comparing plans.
Fit
WordPress.com is best for
- Blogs and content-heavy sites
- Teams that want managed WordPress hosting
- Marketers comfortable with WordPress
Ghost is best for
- Independent publishers
- Newsletter-led businesses
- Content brands that want a focused CMS
Decision shortcut
If the buyer wants blogs and content-heavy sites, start with WordPress.com. If the buyer wants independent publishers, start with Ghost.
Strengths And Limits
WordPress.com
Strengths
- Familiar CMS publishing workflow
- Large plugin and theme ecosystem
- Good fit for blogs and marketing sites
Limits
- WordPress.com should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that the workflow still needs visibility evidence and finished content to move through it.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
Ghost
Strengths
- Clean editorial publishing workflow
- Newsletter and membership support
- Good fit for content-first brands
Limits
- Ghost should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that the workflow still needs visibility evidence and finished content to move through it.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
See whether your content changes AI answers
WordPress.com and Ghost help teams manage or publish content. BeVisible shows whether that work changes how your brand appears in AI answers, which sources get cited, and where competitors still win.
FAQ
How should teams choose between WordPress.com and Ghost?
Use WordPress.com when your work matches blogs and content-heavy sites. Use Ghost when you need independent publishers. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, WordPress.com or Ghost?
WordPress.com pricing snapshot: Free plan; paid plans from $4/mo yearly. Ghost pricing snapshot: Ghost(Pro) starts at $18/mo yearly for 1,000 members. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with WordPress.com and Ghost?
Use WordPress.com or Ghost for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.