What does the share of voice calculator do?
Compare brand mentions, citations, and first-position appearances with competitors across a prompt sample.
Calculate brand share across tracked answers.
Compare brand mentions, citations, and first-position appearances with competitors across a prompt sample.
Answers in the sample that mention your brand.
Your brand plus tracked competitor mentions in the same answers.
Citations pointing to your owned domain.
Owned and competitor-domain citations in the same prompt sample.
Answers where your brand appears before tracked competitors.
Total answers in the repeated prompt sample.
Use the same prompts, models, markets, and collection method when comparing periods.
Calculated result
Updates as the assumptions change.
- Mention share
- 20.0%
- Citation share
- 15.0%
- Leading-answer share
- 10.0%
- Simple average
- 15.0%
Calculation breakdown
- Mention calculation
- 28 ÷ 140
- Citation calculation
- 18 ÷ 120
- Leading-answer calculation
- 10 ÷ 100
Formula
each share = your observed count ÷ total observed count in the same prompt sample
Share of voice calculator FAQ
Use the Share of voice calculator with clear assumptions.
How does the share of voice calculator work?
Each share is the brand count divided by the total observed count in the same prompt sample; no hidden weighting is applied.
What should I do with the result?
Track the same prompt set over time and investigate which sources and page types correlate with competitor gains.
Is the input sent to an AI model?
The inputs are processed in your browser and are not sent to BeVisible or a language model.