Quick Answer
Start with Frase if
Start with Frase if its strongest fit is your current bottleneck: fast brief and outline creation for content marketers building briefs.
Start with ContentShake AI if
Start with ContentShake AI if its strongest fit is your current bottleneck: semrush-backed topic ideas for small teams using semrush.
Pricing
Frase
Plans from $49/mo.
Starter
$49
/mo
Professional
$129
/mo
Scale
$299
/mo
Enterprise
Custom
Annual billing saves 20%. Extra articles, audit pages, seats, and visibility prompts can be added.
ContentShake AI
7-day free trial; Content Toolkit $60/mo.
Free Trial
$0
7 days.
Content Toolkit
$60
/mo
SEO article add-on
$30
/mo
10 additional SEO-boosted articles.
ContentShake AI is now packaged as Semrush Content Toolkit. Extra SEO-boosted article packs are sold separately.
Fit
Frase is best for
- Content marketers building briefs
- Freelance writers doing SEO research
- Small teams that want faster outlines
ContentShake AI is best for
- Small teams using Semrush
- Marketers creating blog drafts
- Users wanting guided content ideas
Decision shortcut
If the buyer wants content marketers building briefs, start with Frase. If the buyer wants small teams using semrush, start with ContentShake AI.
Strengths And Limits
Frase
Strengths
- Fast brief and outline creation
- Helpful SERP research summaries
- Good fit for repeatable writer workflows
Limits
- Frase should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that optimization usually starts after someone has already chosen the topic or draft.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
ContentShake AI
Strengths
- Semrush-backed topic ideas
- AI draft generation
- Useful for small content teams
Limits
- ContentShake AI should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that optimization usually starts after someone has already chosen the topic or draft.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
Use AI search data to decide what to write next
Frase and ContentShake AI can help produce or improve content. BeVisible shows which tracked prompts, competitor mentions, and citation gaps should drive the work in the first place.
FAQ
How should teams choose between Frase and ContentShake AI?
Use Frase when your work matches content marketers building briefs. Use ContentShake AI when you need small teams using semrush. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Frase or ContentShake AI?
Frase pricing snapshot: Plans from $49/mo. ContentShake AI pricing snapshot: 7-day free trial; Content Toolkit $60/mo. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Frase and ContentShake AI?
Use Frase or ContentShake AI for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.