Quick Answer
Choose Frase if
Choose Frase if you care most about fast brief and outline creation and content marketers building briefs.
Choose ContentShake AI if
Choose ContentShake AI if you care most about semrush-backed topic ideas and small teams using semrush.
Pricing
Frase
Plans from $49/mo.
Starter
$49
/mo
Professional
$129
/mo
Scale
$299
/mo
Enterprise
Custom
Annual billing saves 20%. Extra articles, audit pages, seats, and visibility prompts can be added.
ContentShake AI
7-day free trial; Content Toolkit $60/mo.
Free Trial
$0
7 days.
Content Toolkit
$60
/mo
SEO article add-on
$30
/mo
10 additional SEO-boosted articles.
ContentShake AI is now packaged as Semrush Content Toolkit. Extra SEO-boosted article packs are sold separately.
Best Fit
Frase is best for
- Content marketers building briefs
- Freelance writers doing SEO research
- Small teams that want faster outlines
ContentShake AI is best for
- Small teams using Semrush
- Marketers creating blog drafts
- Users wanting guided content ideas
Decision shortcut
If the buyer wants content marketers building briefs, start with Frase. If the buyer wants small teams using semrush, start with ContentShake AI.
Strengths And Limits
Frase
Strengths
- Fast brief and outline creation
- Helpful SERP research summaries
- Good fit for repeatable writer workflows
Limits
- Draft quality still needs editing
- No replacement for CMS publishing operations
- Requires topic selection and editorial oversight
ContentShake AI
Strengths
- Semrush-backed topic ideas
- AI draft generation
- Useful for small content teams
Limits
- Works best when a draft or target page already exists
- Does not replace source research and editorial judgment
- Publishing and internal linking still need ownership
Where BeVisible Fits
Frase and ContentShake AI can both support the software workflow around content optimization. BeVisible is the layer for turning that strategy, research, or workflow into published search-ready pages with metadata, structure, and AI-answer visibility in mind.
FAQ
Is Frase better than ContentShake AI?
Frase is better when your use case matches content marketers building briefs. ContentShake AI is better when you need small teams using semrush. The right choice depends on workflow fit more than category alone.
Which is cheaper, Frase or ContentShake AI?
Frase pricing snapshot: Plans from $49/mo. ContentShake AI pricing snapshot: 7-day free trial; Content Toolkit $60/mo. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Frase and ContentShake AI?
BeVisible fits when the bottleneck is turning research, briefs, or workflow plans into finished search-ready pages. Frase and ContentShake AI can support the surrounding workflow, but BeVisible is focused on the execution layer.