Quick Answer
Choose Frase if
Choose Frase if you care most about fast brief and outline creation and content marketers building briefs.
Choose INK if
Choose INK if you care most about seo and ai writing combined and writers optimizing drafts.
Pricing
Frase
Plans from $49/mo.
Starter
$49
/mo
Professional
$129
/mo
Scale
$299
/mo
Enterprise
Custom
Annual billing saves 20%. Extra articles, audit pages, seats, and visibility prompts can be added.
INK
Plans from $39/mo billed annually.
Professional
$39
/mo
Annual billing; 4,000 credits.
Enterprise
$99
/mo
Annual billing; 3 paid users and 14,000 credits.
INK pricing combines AI writing, SEO articles, images, and credit allowances.
Best Fit
Frase is best for
- Content marketers building briefs
- Freelance writers doing SEO research
- Small teams that want faster outlines
INK is best for
- Writers optimizing drafts
- Teams wanting AI plus SEO guidance
- Marketers producing SEO articles
Decision shortcut
If the buyer wants content marketers building briefs, start with Frase. If the buyer wants writers optimizing drafts, start with INK.
Strengths And Limits
Frase
Strengths
- Fast brief and outline creation
- Helpful SERP research summaries
- Good fit for repeatable writer workflows
Limits
- Draft quality still needs editing
- No replacement for CMS publishing operations
- Requires topic selection and editorial oversight
INK
Strengths
- SEO and AI writing combined
- Content optimization workflow
- Credit-based AI usage
Limits
- Works best when a draft or target page already exists
- Does not replace source research and editorial judgment
- Publishing and internal linking still need ownership
Where BeVisible Fits
Frase and INK can both support the software workflow around content optimization. BeVisible is the layer for turning that strategy, research, or workflow into published search-ready pages with metadata, structure, and AI-answer visibility in mind.
FAQ
Is Frase better than INK?
Frase is better when your use case matches content marketers building briefs. INK is better when you need writers optimizing drafts. The right choice depends on workflow fit more than category alone.
Which is cheaper, Frase or INK?
Frase pricing snapshot: Plans from $49/mo. INK pricing snapshot: Plans from $39/mo billed annually. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Frase and INK?
BeVisible fits when the bottleneck is turning research, briefs, or workflow plans into finished search-ready pages. Frase and INK can support the surrounding workflow, but BeVisible is focused on the execution layer.