Quick Answer
Start with Frase if
Start with Frase if its strongest fit is your current bottleneck: fast brief and outline creation for content marketers building briefs.
Start with INK if
Start with INK if its strongest fit is your current bottleneck: seo and ai writing combined for writers optimizing drafts.
Pricing
Frase
Plans from $49/mo.
Starter
$49
/mo
Professional
$129
/mo
Scale
$299
/mo
Enterprise
Custom
Annual billing saves 20%. Extra articles, audit pages, seats, and visibility prompts can be added.
INK
Plans from $39/mo billed annually.
Professional
$39
/mo
Annual billing; 4,000 credits.
Enterprise
$99
/mo
Annual billing; 3 paid users and 14,000 credits.
INK pricing combines AI writing, SEO articles, images, and credit allowances.
Fit
Frase is best for
- Content marketers building briefs
- Freelance writers doing SEO research
- Small teams that want faster outlines
INK is best for
- Writers optimizing drafts
- Teams wanting AI plus SEO guidance
- Marketers producing SEO articles
Decision shortcut
If the buyer wants content marketers building briefs, start with Frase. If the buyer wants writers optimizing drafts, start with INK.
Strengths And Limits
Frase
Strengths
- Fast brief and outline creation
- Helpful SERP research summaries
- Good fit for repeatable writer workflows
Limits
- Frase should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that optimization usually starts after someone has already chosen the topic or draft.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
INK
Strengths
- SEO and AI writing combined
- Content optimization workflow
- Credit-based AI usage
Limits
- INK should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that optimization usually starts after someone has already chosen the topic or draft.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
Use AI search data to decide what to write next
Frase and INK can help produce or improve content. BeVisible shows which tracked prompts, competitor mentions, and citation gaps should drive the work in the first place.
FAQ
How should teams choose between Frase and INK?
Use Frase when your work matches content marketers building briefs. Use INK when you need writers optimizing drafts. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Frase or INK?
Frase pricing snapshot: Plans from $49/mo. INK pricing snapshot: Plans from $39/mo billed annually. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Frase and INK?
Use Frase or INK for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.