Quick Answer
Choose Frase if
Choose Frase if you care most about fast brief and outline creation and content marketers building briefs.
Choose Topic if
Choose Topic if you care most about content briefs and seo writing teams.
Pricing
Frase
Plans from $49/mo.
Starter
$49
/mo
Professional
$129
/mo
Scale
$299
/mo
Enterprise
Custom
Annual billing saves 20%. Extra articles, audit pages, seats, and visibility prompts can be added.
Topic
From $99/mo monthly or $80/mo billed annually.
Starter
$99
/mo
10 briefs/mo, 1 user.
Plus
$199
/mo
25 briefs/mo, 3 users.
Premium
$299
/mo
50 briefs/mo, 5 users.
Enterprise
Custom
Topic's public pricing page lists monthly plans and annual discounts for briefs and optimizations.
Best Fit
Frase is best for
- Content marketers building briefs
- Freelance writers doing SEO research
- Small teams that want faster outlines
Topic is best for
- SEO writing teams
- Agencies producing briefs
- Editors optimizing content workflows
Decision shortcut
If the buyer wants content marketers building briefs, start with Frase. If the buyer wants seo writing teams, start with Topic.
Strengths And Limits
Frase
Strengths
- Fast brief and outline creation
- Helpful SERP research summaries
- Good fit for repeatable writer workflows
Limits
- Draft quality still needs editing
- No replacement for CMS publishing operations
- Requires topic selection and editorial oversight
Topic
Strengths
- Content briefs
- Draft optimization
- Competitor content coverage analysis
Limits
- Works best when a draft or target page already exists
- Does not replace source research and editorial judgment
- Publishing and internal linking still need ownership
Where BeVisible Fits
Frase and Topic can both support the software workflow around content optimization. BeVisible is the layer for turning that strategy, research, or workflow into published search-ready pages with metadata, structure, and AI-answer visibility in mind.
FAQ
Is Frase better than Topic?
Frase is better when your use case matches content marketers building briefs. Topic is better when you need seo writing teams. The right choice depends on workflow fit more than category alone.
Which is cheaper, Frase or Topic?
Frase pricing snapshot: Plans from $49/mo. Topic pricing snapshot: From $99/mo monthly or $80/mo billed annually. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Frase and Topic?
BeVisible fits when the bottleneck is turning research, briefs, or workflow plans into finished search-ready pages. Frase and Topic can support the surrounding workflow, but BeVisible is focused on the execution layer.