Quick Answer
Start with Frase if
Start with Frase if its strongest fit is your current bottleneck: fast brief and outline creation for content marketers building briefs.
Start with Topic if
Start with Topic if its strongest fit is your current bottleneck: content briefs for seo writing teams.
Pricing
Frase
Plans from $49/mo.
Starter
$49
/mo
Professional
$129
/mo
Scale
$299
/mo
Enterprise
Custom
Annual billing saves 20%. Extra articles, audit pages, seats, and visibility prompts can be added.
Topic
From $99/mo monthly or $80/mo billed annually.
Starter
$99
/mo
10 briefs/mo, 1 user.
Plus
$199
/mo
25 briefs/mo, 3 users.
Premium
$299
/mo
50 briefs/mo, 5 users.
Enterprise
Custom
Topic's public pricing page lists monthly plans and annual discounts for briefs and optimizations.
Fit
Frase is best for
- Content marketers building briefs
- Freelance writers doing SEO research
- Small teams that want faster outlines
Topic is best for
- SEO writing teams
- Agencies producing briefs
- Editors optimizing content workflows
Decision shortcut
If the buyer wants content marketers building briefs, start with Frase. If the buyer wants seo writing teams, start with Topic.
Strengths And Limits
Frase
Strengths
- Fast brief and outline creation
- Helpful SERP research summaries
- Good fit for repeatable writer workflows
Limits
- Frase should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that optimization usually starts after someone has already chosen the topic or draft.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
Topic
Strengths
- Content briefs
- Draft optimization
- Competitor content coverage analysis
Limits
- Topic should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that optimization usually starts after someone has already chosen the topic or draft.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
Use AI search data to decide what to write next
Frase and Topic can help produce or improve content. BeVisible shows which tracked prompts, competitor mentions, and citation gaps should drive the work in the first place.
FAQ
How should teams choose between Frase and Topic?
Use Frase when your work matches content marketers building briefs. Use Topic when you need seo writing teams. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Frase or Topic?
Frase pricing snapshot: Plans from $49/mo. Topic pricing snapshot: From $99/mo monthly or $80/mo billed annually. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Frase and Topic?
Use Frase or Topic for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.