Quick Answer
Start with Keyword Insights if
Start with Keyword Insights if its strongest fit is your current bottleneck: keyword clustering for seo content planners.
Start with Topic if
Start with Topic if its strongest fit is your current bottleneck: content briefs for seo writing teams.
Pricing
Keyword Insights
Plans from $58/mo.
Basic
$58
/mo
Includes 10,000 credits.
Professional
$99
/mo
Includes 20,000 credits.
Enterprise
Custom
Keyword Insights pricing uses credits for clustering, briefs, writing assistant, and AI writing agent workflows.
Topic
From $99/mo monthly or $80/mo billed annually.
Starter
$99
/mo
10 briefs/mo, 1 user.
Plus
$199
/mo
25 briefs/mo, 3 users.
Premium
$299
/mo
50 briefs/mo, 5 users.
Enterprise
Custom
Topic's public pricing page lists monthly plans and annual discounts for briefs and optimizations.
Fit
Keyword Insights is best for
- SEO content planners
- Agencies building content maps
- Teams turning keyword lists into briefs
Topic is best for
- SEO writing teams
- Agencies producing briefs
- Editors optimizing content workflows
Decision shortcut
If the buyer wants seo content planners, start with Keyword Insights. If the buyer wants seo writing teams, start with Topic.
Strengths And Limits
Keyword Insights
Strengths
- Keyword clustering
- Content brief workflows
- Useful topic-to-page planning
Limits
- Keyword Insights should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that optimization usually starts after someone has already chosen the topic or draft.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
Topic
Strengths
- Content briefs
- Draft optimization
- Competitor content coverage analysis
Limits
- Topic should be checked against the full AI visibility loop: monitoring, diagnosis, content decisions, review, scheduling, and publishing.
- The main gap to plan around is that optimization usually starts after someone has already chosen the topic or draft.
- Pricing, usage limits, seats, and add-ons can change, so verify the current official package before purchase.
AI Visibility
BeVisible for AI search
Use AI search data to decide what to write next
Keyword Insights and Topic can help produce or improve content. BeVisible shows which tracked prompts, competitor mentions, and citation gaps should drive the work in the first place.
FAQ
How should teams choose between Keyword Insights and Topic?
Use Keyword Insights when your work matches seo content planners. Use Topic when you need seo writing teams. Then check what still remains outside the tool: AI answer monitoring, prompt evidence, article ideas, review, scheduling, and CMS publishing.
Which is cheaper, Keyword Insights or Topic?
Keyword Insights pricing snapshot: Plans from $58/mo. Topic pricing snapshot: From $99/mo monthly or $80/mo billed annually. Verify current packaging on both official pricing pages before purchase.
Where does BeVisible fit with Keyword Insights and Topic?
Use Keyword Insights or Topic for the work they cover. BeVisible monitors tracked prompts, brand mentions, competitors, citations, and answer history, then turns those gaps into article ideas, drafts, review, scheduling, and publishing work.